• World Record Club

    Alex Stit began
    working as a free-
    lance graphic
    designer before
    he left art school (RMIT)
    in 1956, at the age of
    19. World Record
    Club helped launch
    his career.

  • The Secondary Teacher magazine

    The Secondary
    Teacher magazine
    remained in print for
    decades. It was the
    first magazine Stitt
    designed and
    illustrated for writer
    and educator Bill
    Hannan. It wasn't to
    be the last.

  • ICPOTA

    Some of the first
    commercials seen
    on Australian TV in
    1956 were Alex
    Stitt's. He went on to
    create hundreds of
    spots—including
    ICPOTA, an
    all-singing, all
    dancing hit in the
    days of black and
    white television. The
    acronym stood for 'In
    the Classified Pages
    of The Age'.

  • Weatherhead and Stitt

    Countless awards
    and creative give-
    aways helped make
    Weatherhead and
    Stitt the country's
    most talked-about
    graphic design studio
    from 1964 to 1974.

  • Melbourne Art Director's Club

    The poster and
    book designed by
    Stitt for the eighth
    Melbourne Art
    Director's Club
    exhibition in 1977
    were precursors of
    more ambitious
    industry develop-
    ments to come.

  • Fred Schepisi

    A long friendship
    and professional
    association with film
    director Fred
    Schepisi led to Stitt's
    desigining logos and
    film titles for Schepisi
    and many other
    Australian producers
    and directors.

  • Christian Television Association

    In the 1960s, the
    Christian Television
    Association gave Stitt
    the opportunity to
    create some of the
    most innovative
    animated spots seen
    on Australian TV.
    The campaign
    continued until well
    into the 1980s.

  • The Jigsaw Factory

    The Jigsaw Factory
    was a visionary
    venture by
    Weatherhead and
    Stitt into educational
    toys and games.
    It flew high before
    falling in a screaming
    heap

  • Al et al

    Stitt's output
    between 1974
    and 1989 was prolific
    and varied. His
    second design studio
    was called Al et al
    (Latin for 'Al and
    others' ).

  • Life. Be in it

    'Life. Be in it' was
    the first of many TV
    community service
    campaigns initiated
    by Phillip Adams and
    created by Alex Stitt
    with music by Peter
    Best. Couch potato
    Norm became Stitt's
    best-known and
    best-loved creation.

  • Life. Be in it

    Even Stitt doesn't
    know how he
    managed to design
    and draw every
    'Life.Be in it' logo,
    TV storyboard,
    poster, package,
    book, brochure,
    magazine cover,
    etcetera, over the
    15-year 'Life. Be in it'
    campaign. But he
    did.

  • Anti-Cancer Council

    'Slip on a shirt,
    slop on sunscreen
    and slap on a hat'.
    Phil Adams wrote the
    line for the Victorian
    Anti-Cancer Council.
    Peter Best wrote the
    music. Stitt's soft-
    shoe-shuffling
    seagull, Sid, made
    the idea stick.

  • Grendel, Grendel, Grendel

    Stitt wrote,
    designed and
    directed two feature-
    length animated films
    produced by Phillip
    Adams. Grendel,
    Grendel, Grendel
    starred the voices of
    Peter Ustinov and
    Keith Michell.

  • Children's Television Foundation

    Logo designs by
    Alex Stitt tend to tell
    stories and often
    include an element
    of fun. This one
    was for the
    Children's Television
    Foundation.

  • Stitt's archive RMIT University

    Stitt's archive,
    now held by his
    alma mater,
    RMIT University,
    includes dozens of
    posters, many of
    which are
    reproduced in Stitt
    Autobiographics

  • decimal conversion stamps

    Stitt's cartoon
    decimal conversion
    stamps caused
    controversy in the
    early 70s, but funny
    stamps got an official
    tick of approval in
    Australia Post's
    'Living together'
    series a few years
    later.

  • Paddy Stitt

    Paddy Stitt, editor
    and co-author of
    Stitt Autobiographics,
    has been Stitt's
    business partner
    since 1990.
    Alexander Stitt &
    Partner continued to
    produce community
    service television
    spots including one
    in which Huey hurled
    down hailstones the
    size of golf balls to
    alert Australia to the
    hazards of natural
    disasters.

  • EQ magazine

    Winning the tender
    for the design of EQ
    magazine provided the
    impetus for Stitt
    to buy his first Apple
    computer. The new
    technology led to a
    new look in much of
    the work.

  • Wacon Cintique

    A few years later he
    imported one of the
    first Wacon Cintique
    screens from NYC
    (its serial number
    was 000004). Stitt
    folded up his drawing
    board and has been
    drawing directly on-
    screen ever since.

  • Eleanor Curtain

    From print to film
    and back again.
    Stitt's most recent
    major working
    assignment involved
    the design of more
    than 400 small books
    and ancillary material
    for educational
    publisher, Eleanor
    Curtain.

Next